Independent guide
Briefing local SEO work without vague promises
A local brief should use verified business information and clear account ownership.
Updated 2026-09-10
Confirm real-world facts
Record the trading name, address or service area, opening details, categories and contact information that the business can substantiate. Do not create locations or reviews.
Protect account control
Keep the business as owner of its main listing and analytics accounts. Grant named access and document who may edit details or reply publicly.
Measure useful outcomes
Agree how calls, enquiries, direction requests and relevant landing-page activity will be assessed alongside visibility. Note seasonality and changes to operations.